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WHY did you decide to take the made-in-Aba products campaign abroad when some people feel that the government is yet to do what is expected of it in Aba to make the city a business hub? First of all, we started in Abuja, the first made in Aba fashion show was held in Abuja and on that day, I remembered vividly the American Embassy sent 30 delegates to see the kind of leather works, garments, bags that Abia people have produced and had on exhibition and it was very successful.
Gov. Ikpeazu Some people asked me that day, why not hold made in Aba fashion show in Abia State? And I said if you have a good product and you are proud of your product; if you recall from the first day I assumed office, I said all my dresses would be made in Aba, if you want to advertise that product, the best thing for you to do is to find the highest point on the plateau. If you have a mountain, climb. If you have a 10-storey building, climb and on top of that building, begin to talk about that article or merchandise that you are proud of. Abuja is the melting point that brings the licencing agencies, the controlling agencies, the funding agencies, government, the diplomatic family and everybody together. A few weeks before this made in Aba fashion show, I was in North Carolina,
I met the governor and the governor agreed and approved that his chief of staff, an American lady married to a Yoruba man, would grace that occasion and other things happened. And then, there was an international agency that markets arts from Africa. So, we said, we need to begin to do something about the psyche and confidence of these shoemakers. If you recall, I have taken them to Turkey, China and today, their New York experience has redefined how they perceive what they produce. Because my frustration was that a young man will spend 18 hours on a machine, producing something with his bare hands, wakes up in the morning and gives credit to somebody in Taiwan who was sleeping, who did not do anything.
We have redefined all that now. They have come to realise that even the thing in America is not as beautiful as what we are producing in Nigeria. Even the one produced by Turkey is not as beautiful as what we are producing in Nigeria. As far as I am concerned, it is as important to build the confidence of the primary artisans as it is to provide basic infrastructure. If you provide basic infrastructure and you have not done anything about the psyche and confidence of the average producer, what you have done is just to produce a timid child. So, this is why we chose to begin to showcase what we do even outside Nigeria.
Power infrastructure is very critical to the industry. How are you tackling that issue? We take it quite seriously. When I came in, I inherited the geometric project, which is a private sector-driven project to provide light for the Abia University area. I spoke with Emeka Ofor, who is the EEDC boss and the Enugu DISCO, who has the licence and franchise for distribution. The idea is that you have generated electricity but you cannot distribute because somebody else is holding the end of the stick.
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