South Africa: Russia Makes Room for Black SA Winemakers

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Black-owned wine companies will get a foot into the Russian market when a group of importers visit South Africa next week. The four-day Russian Inward Buying Mission will start on Monday at the Invest South Africa Western Cape One Stop Shop. The delegation will also visit some of the farms and premises in various parts of the Western Cape during the mission.

The mission is a result of a meeting between South African Trade and Industry Deputy Minister Bulelani Magwanishe and the CEO of Marine Express, Andre Kuzmin, on the sidelines of the St Petersburg International Economic Forum in June. Marine Express is one of Russia's leading wine importing companies.

"Marine Express is undoubtedly one of Russia's leading importers and distributors of wine and liquor. Their distribution covers all of Russia's regions and goes through all distribution channels. Its clientele comprises of more than 400 customers located in more than 60 cities. These include retail chains, restaurants, hotels and wholesale companies," said Deputy Minister Magwanishe. He invited the CEO of Marine Express to South Africa with the specific objective of creating access to market for black-owned wine companies to enable them to export their wines to Russia.

Black and women-owned winemakers and brand owners from the Western Cape belonging to Treasure Chest will participate in the session. Treasure Chest comprises 14 black wine owners, 90% of whom are women. A wine co-operative from the Eastern Cape, as well as other stakeholders in the wine industry, will also be part of the session. "The Department of Trade and Industry (dti) supports the Treasure Chest project because it is a unique wine trade initiative that aims to address transformation in the wine industry and bring economic and social development to wine brand owners. "Their objectives of creating jobs and contributing to increasing the country's exports to achieve economic growth are in line with the department's mandate and objectives," Deputy Minister Magwanishe said.

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